The Place should be able to set boundaries to userвЂ™s choice.

What format to use? Do it as part of Spotify app or as stand-alone application?.

There were two big issues before I could move on with detailed sketching & prototyping: The users should also understand that the order can be denied or that there can be a considerable waiting time. Ordering a song should be similar to operating a jukebox or asking a waiter for something. Mental model & basic flowДiscussing the problem with potential users also helped to shape the mental model of how Jukebox should operate. UserвЂ™s wish may differ greatly from the PlaceвЂ™s ambience. The main conclusion of user & business needs comparison was a contradiction between users' goal to listen to music of their choice and businesses' need to maintain the brand's image or ambience.

Comfort of all customers is equally important.

Communicate brand identity through music choices.

Case studies from Soundtrack your brand helped to identify business needs. Spotify already provides businesses with the instrument to control their music environment.

Find out what is playing (just like Shazam/SoundHound).

Personalize experience by listening to your favourite music.

I discussed with my friends, family & co-workers music-related situations they had in public places & came up with a simple list of user goals:

Problem definition User goals & business needsДЇirst of all, I needed to check whether the problem is real.

Festify poster